I build revenue engines B2B teams can actually trust.
RevOps strategist · AI/GTM operator · systems thinker
For over a decade I've helped B2B companies turn messy CRMs and disconnected tools into pipeline they can predict — through Aspect Marketing, my HubSpot & RevOps agency.
Part strategist, part operator, all systems thinker.
I'm Kevin Kyser, a RevOps strategist and GTM operator based in Appleton, Wisconsin. For more than a decade I've helped B2B companies turn disconnected tools, messy data, and manual handoffs into a revenue engine they can trust. I love this work because the problems are rarely just technical. They're about getting marketing, sales, and customer success to finally row in the same direction.
That's the thinking behind Aspect Marketing, the HubSpot and RevOps agency I founded. I partner with SaaS and service companies that have outgrown their CRM, where the tools were supposed to make things easier but somehow everything still lives in someone's spreadsheet. My job is to bring order to that: one clean system, one source of truth, and a team that actually enjoys using it.
Whether I'm architecting a HubSpot portal, untangling lifecycle stages, or wiring up AI-assisted GTM workflows, the goal never changes. Clean data, clear reporting, and pipeline you can predict. No guesswork, no dashboards nobody believes.
A decade of building the systems behind the pipeline.
Marketing Operations Manager
Leading marketing operations and RevOps across a growing industrial portfolio. Reporting, AI, automation, and lifecycle across two brands.
Founder & CEO
HubSpot and RevOps agency for B2B teams that have outgrown their CRM. I build the systems behind predictable pipeline: clean data, clear reporting, and handoffs that don't drop.
Marketing Operations
Owned the marketing ops roadmap and martech stack for a high-growth global marketing org: integrations, lead routing, data quality, and lifecycle across the funnel.
Inbound Marketing Manager
Built inbound systems, marketing technology, and data-maintenance practices from the ground up.
Director of Marketing
Led all marketing and the company's shift to an inbound, HubSpot-powered strategy, from brand and content to demand and reporting.
Three ways to build your revenue engine.
Aspect helps B2B teams operationalize HubSpot and stop leaking pipeline to messy data and manual handoffs. Built for SaaS & service companies — 20–200 employees, $5M–$50M ARR.
HubSpot Onboarding & Build
End-to-end HubSpot setup or rebuild — built so your GTM team actually uses it.
RevOps Audit & Diagnostic
A deep audit of your portal, stack, and funnel — with a prioritized roadmap of what to fix first.
RevOps-as-a-Service
A fractional RevOps team handling the engine week to week — in-house RevOps without the headcount.
Systems that turned strategy into pipeline.
Untangling a 40k-contact portal
Rebuilt lifecycle stages, lead routing, and reporting so the GTM team could finally trust the numbers.
Spreadsheets → single source of truth
Consolidated a patchwork stack into one connected system across marketing, sales, and CS.
RevOps for a scaling SaaS team
Ongoing retainer running reporting, automations, and QBRs as an embedded part of the team.
Kevin turned our HubSpot from a place data went to die into the system we run the business on.
He thinks in systems. Reporting we can trust, handoffs that don't drop, and a roadmap we actually follow.
Learn RevOps the way I actually run it.
I'm building courses on RevOps, HubSpot, and AI-powered GTM — no fluff, just the systems and playbooks I use with clients. Join the waitlist for early access.
Questions, answered.
Who do you work with? +
Do I need to be on HubSpot already? +
How fast can we start? +
What makes Aspect different? +
Do you offer ongoing support? +
Let's build your revenue engine.
Tell me where things are leaking. The fastest way to start is a quick call — or send a note and I'll get back to you.
Book a call →